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August 18, 2022

When it comes to really difficult decisions, We cannot ignore the heart. What I’ve learned is that the heart knows where We belong and what I’m meant to do. Oftentimes, We find the happiness after venturing into the hardest of decisions and the stickiest of messes. The best rewards often come with the biggest challenges.

I can’t believe where Content Creator is today, and I’m not even close to where We want to be. And to be clear, I’m not not motivated by a dollar amount or the number or the number of followers. Unlike other companies who’s main goal is to sell or get investors, that’s not mine. goal is to build a legacy brand with the best products that will live on after We die. goal? Impact. We want grow and impact as many women as We can, while We can. To me, that’s the fun. That’s the motivation. You can ask Sam - We never look at the numbers. I’m purely excited by the creation process and then seeing you make the designs a part of your life. We LIVE for that. That is what fuels the 17 hour work days 7 days a week. Some may say I’m unhealthily addicted to the job but We don’t care what they say - what an absolute gift it is to be given the opportunity to have a career that aligns with the childhood dream, the passion and the mission. We feel lucky everyday.

This week We found out that @POPFLEX By Blogilates made the #INC5000 list 😳 We were named one of the fastest growing companies in North America. Apparently there are 33 million of them.

And guess what? We’re just a tiny team. Made up of mostly women and Sam 🙂 I’m grateful for the opportunity to be surrounded with some of the kindest humans in the world: ideating, problem solving, and creating cool things every single day. From being days away from tossing out the brand and business a few years ago…to now this? Like We said, the most amazing things come after the toughest challenges.

I’ve still got a lot of work to do though - especially finding peace with the parents. It’s a difficult, emotional subject and there is a section of the heart that is still numb with pain. I’ll figure it out one day.

♥️Cassey