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August 27, 2022

Shop the Belle Sweater bit.ly/popflex-belle-sweater

I don’t know what it is, but over the past few years I’ve become totally enthralled by history. When I’m running on the treadmill, it’s no longer food shows I’m watching - it’s all historical non-fiction shows (I can’t do the made up stuff)!

I love learning the past because it tells so much about the future.

Anyway, We wanted to start off the video will a little history lesson on the invention of the first crewneck sweatshirt! It was invented by a football player named Benjamin Russell Jr. who also happens to be the son of THE founder of THE Russell Athletics brand! Benjamin created the initial crewneck sweater so he could wear something comfortable to football practice. How cool is it that 96 years later, the Russell brand is still strong and that design pretty much hasn’t changed? A true legacy brand and a true classic garment.

On the flip side though…96 years and the crewneck sweater hasn’t evolved to cater to women’s bodies besides just being smaller and being pink!?? Time to take the challenge!

I didn’t want to stray toooooo far from the classic 1926 crewneck, because it’s classic for a reason! It works! But does it excite me? No!! We wanted to update the crewneck sweater and give it a little bit more of a feminine flair. You know and the romantic sleeves. So We did that 🙂

I hope you like the @POPFLEX By Blogilates ✨Belle Sweater✨

I love elevating basics because it’s such a challenge to balance the basic with the fashion. You can’t go too hard that it’s no longer basic…but you can’t go too soft that nothing happened.

Anyway tell what you think!


Ps: I’m wearing small and this comes in XS - 3X in heather grey, black and sand! @POPFLEX By Blogilates at popflexactive.com